SPAR UK launches new own label wine collection

The new range was developed by Master of Wine, Philippa Carr, and features three varieties including red, white and rosé.

SPAR UK has announced the launch of its latest collection of value own label wines, available in participating licensed stores.

The specially curated wines have been developed by Philippa Carr, Master of Wine, who selected the wines after extensive benchmarking. The new range features three varieties, from a fruity red to a crisp white and fresh rosé.

The launch is being supported in-store with POS in addition to responsible age-verified social media and digital activity.

“They are not only competitively priced, but they are also designed to be an attractive option for shoppers looking for affordable yet flavourful choices. When the taste, packaging, and the price point come together, it definitely makes for the perfect offer,” said Amrit Rebello, SPAR Brand Controller.

The value range is being launched with the introduction of the three critters featured on the bottles - Reginald the Dog (red), Croxanne the Crocodile (white) and Phil-Mingo the Flamingo (rosé).

The characters have been created to engage with age-appropriate shoppers in a light-hearted and memorable way with the use of QR codes incorporated on the bottles. This will direct shoppers to a dedicated age-verification website and will provide more information about the wines.

This new SPAR own label value wine collection is vegan friendly and available for purchase at participating licensed stores in England, Scotland and Wales.